September 28, 2021

Jeff Boliba to Join SNOW Operating Executive Team

Montville, NJ (April 21, 2021) – SNOW Operating is proud to announce the appointment of Jeff Boliba as Chief Operating Officer for its SnowCloud technology company. Boliba will be joining the SNOW Operating and SnowCloud team to help steer the future of the business and bring SnowCloud to market this year.

Born in the Bay Area of California and currently residing in Burlington, Vermont, Boliba is a lifelong lover of sports and the mountain resort lifestyle. In 1996, he began his career in the industry as the Snowboard Operations and Marketing Manager at Park City Resort. Jeff then went on to a 21-year career with Burton Snowboards, holding positions as Vice President of Global Resorts and Global Marketing Vice President of Sport and Participation. Along the way, Jeff and his team were responsible for many of the innovations that have shaped the way snowboarding is taught and experienced today. Jeff now brings this history of proven leadership and innovation to SNOW Operating and the team at SnowCloud.

“All of us at SnowCloud and SNOW Operating are thrilled to welcome such an innovative industry leader to our team.” said Joe Hession, CEO SNOW Operating. “Jeff brings an unwavering passion for improving the resort and guest experience through innovation and technology. He has done so for years at Burton Snowboards with programs such as Learn To Ride, Stash, Academy and Riglet. His knowledge, experience and eye for detail has produced unique, industry first product designs and customer experiences. Jeff possesses a unique skillset, having worked with many resorts around the world and, most importantly, he shares our vision of what the future of resort software looks like. I couldn’t be more excited to have him join us on this journey to launch SnowCloud.”

“Having collaborated with Joe and the SNOW Operating team for over a decade now, this feels really good. Just like Burton, they are innovators and leaders in our industry, elevating the resort experience to new heights. Early in my career, Jake Burton Carpenter taught me about developing products, programs and pushing the boundaries. I’m very grateful to Burton for an amazing 21 years of progression. This opportunity to lead the talented SnowCloud team is exciting, and I am confident that together we will continue to shape the future of resort operations.” Jeff Boliba, Chief Operating Officer, SnowCloud.

Jeff’s appointment will take effect on May 10, 2021. In the meantime, he will continue to fulfill his duties with Burton as SnowCloud prepares for his arrival. For those looking for more details on SnowCloud’s launch please visit

About SnowCloud

SnowCloud is a technology company founded by SNOW Operating in 2016. SnowCloud offers resort and amusement businesses a cloud-based enterprise software that allows operators to have a more dynamic and friction-free relationship with their guests. The development of SnowCloud has been guided by a unique blend of Lean Six Sigma strategy and Idealized Design, while harnessing ideas and inspirations from our industry partner resort teams and leaders. At SnowCloud, we believe that this interface of technology and the guest experience will be what drives our industry forward for years to come. SnowCloud is currently powering Mountain Creek Resort and Big SNOW American Dream and will be coming to the open market later this year. For more information visit:

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