Jeff Boliba
Chief Growth Officer
Jeff Boliba is an industry leader, strategic thinker, and snow-sport innovator. Born in the Bay Area of California, Boliba is a lifelong lover of sports and the mountain resort lifestyle. In 1989, he began his career in the industry, working at Brighton Resort in Utah and then Purgatory Resort in CO. In 1996, he joined Park City Resort and developed its first snowboarding program, inviting riders to the mountain for the first time. Jeff spearheaded the development of the first ever Burton Kids Chopper Center at Park City, which was designed to break down barriers helping young kids learn how to snowboard. In 2000, he joined Burton Snowboards and went on to a 21-year career helping shape the snowboarding experience as the Global Marketing VP of Sport and Participation. Jeff and his team built many of the innovations that transformed the snowboarding experience with programs such as Learn To Ride, Stash, Academy, Riglet & Test Ride.
Jeff brings his experience, relationships with resorts around the world, and steadfast passion for improving the guest experience to SNOW Partners. Jeff shares Snow Partners’ vision of how technology will transform the customer experience and operational excellence for resorts. Little known facts: Jeff is an accomplished multi-sport coach with four state championships in varsity high school volleyball, an avid golfer, and lifelong Oakland A’s fan—but Jeff is happiest when he is spending time with his wife and three kids in their hometown of Burlington, VT.