Frank DeBerry
President
Frank serves as President to SNOW Partners. Having spent the last thirty two years operating resorts across the US, Frank is counted as one of the most experienced leaders in the SNOW business. In his role, Frank manages execution of the company’s strategic plans and oversees the operational performance for each of SNOW Partner’s lines of business.
Frank most recently served as the Chief Operating Officer of Alterra Mountain Company’s four West Coast resorts and as President of Crystal Mountain, Washington. Prior to Alterra’s formation, Frank ran Snowshoe Mountain in West Virginia for Intrawest and Mountain Creek prior to that. Fittingly, Frank started his career as a lift operator at what was then Vernon Valley/Great Gorge and is now Mountain Creek; currently owned and operated by SNOW Partners. True to the SNOW Partners mission, Frank has been enhancing the lives of his teams, guests, and partners throughout his career, and has long had a passion for introducing people to outdoor adventure.